Singer-songwriter Samm Henshaw graduated from Southampton Solent University with a degree in Popular Music Performance and was propelled straight into the industry as he was quickly scouted by Columbia Records (Harry Styles, Beyonce, George Ezra) in 2015. Since then, he has reached milestone after milestone in his budding musical career.
That same year, he released his debut 7-track EP The Sound Experiment; a release that set him apart from other male solo artists on the scene at the time as he blended soul and pop to create his powerful yet groovy sounds. His follow-up EP The Sound Experiment 2 in 2016 then saw him named as One To Watch by the likes of Spotify, Teen Vogue, Google Play and GQ, and gained him support across Radio 1 and 1Xtra from Annie Mac, Huw Stephens and Phil Taggart. Opening track from this second record ‘Our Love’ is almost at five million streams on Spotify and still continues to climb.
His latest release ‘How Does It Feel?’ has brought him straight back into the spotlight as his swung piano melodies, booming baseline and gospel gang vocals remind everyone what they’ve been missing out on for two years. Including lyrics such as “It goes timeline, swipe right, deep like”, the upbeat track looks into the ways in love is viewed in our culture today, as Henshaw says “I just really wanted to start a conversation on what love really is. We talk about love so much in society but are we truly living it. Is love just something we use for Instagram memes? Is it something that when we are put in really difficult situations we would be able to show?”
The video, directed by Taz Tron Delix (who has also worked on Declan McKenna’s ‘Humongous’ music video), has an aesthetically-pleasing retro feel to it. The low contrast, dramatic camera angles and zooms match the mood Henshaw creates with the bluesy song, while still depicting modern technology to signify the downfalls of online dating.
Having toured with the likes of Chance The Rapper, Rag’n’Bone Man and James Bay, Henshaw has continued to capture fans across the world and perfect his live performances as he’s learned from the best.introducing / samm henshaw