From the tiny town of Ålesund in Norway, Sigrid has quietly been creating a world which emboldens her followers, displaying amazing song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. She might be from a small town in Norway, but she has a mind, attitude and voice bigger than any other 20-year-old.
With a silky-gravel to her Norwegian-accent and a smile which often opens into fits of laughter; she personifies ‘cool,’ but doesn’t know it yet, and is worth getting as excited about as when Lorde first appeared with Royals. Born and raised in Ålesund, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, it was as if Sigrid was always fated to drive the ten minutes across to the neighbouring island of Giske and make musical magic in the idyllic
Sigrid was swiftly snapped up by Norwegian indie label Petroleum, fast forward to now and following two years of working on her craft, Sigrid has signed to Island Records and is currently splitting her time between Bergen and London. She still counts the music she was raised on as her main influence and already seems destined to occupy a wonderful space somewhere between the slightly leftfield pop of Danish singer MØ and the butterfly-inducing something special of a young Adele. “I guess the key thing that’s always inspired me is just really well written pop songs,” she decides. “Playing piano and singing whatever comes naturally is the best thing for me.”
Sigrid’s debut single Don’t Kill My Vibe was written after she was put in a difficult writing session with some older men who, well, killed her vibe. “They made me feel like I was in the way. I totally got that they might not be excited to work with me, but they didn’t have to be rude!” she explains. “I called my mum and she told me to go back in there and do my best.” She did, and in doing so made a mental note of exactly how she was feeling. “I wish I had just told them, ‘you can’t behave like that’, but I’m not that good at being confrontational. I’d rather back away and write about it later on.” Thank god she did, because the result is a completely addictive pop banger produced by Martin Sjølie, full of playful melodies, a huge chorus and the perfect dose of “hey!”introducing / sigrid