Midland fall neatly into the subgenre of neotraditionalist country, dressed head to toe in Western garms that reflect the devotion to their music. With each member (Jess Carson, Cameron Duddy and Mark Wystrach) coming from the West Coast of America and now settling in Texas, their music is authentic as well as having mass appeal outside of the genre’s boundaries.
They released their debut album On The Rocks in 2017 which catapulted them into the limelight, and not just in regards to country fans. Leading single ‘Drinkin’ Problem’ has now been certified platinum and was nominated for two Grammy awards earlier this year. Taste of Country stated that the song “keeps the pretty of old-school country swing but dives dark into sorrow with no shame.” Upbeat swung second single ‘Make A Little’ appeased a new crowd as it sounds exactly how Michael Buble would if he ever tried his hand at the genre.
But Midland are than just music; their whole image revolves around their modernised cowboy style that has essentially become their brand. For example, at the Grammy awards this January they grabbed everyone’s attention with their custom-made suits with themed cowboy hats and boots to match. Their notable fashion choices have even caught the eye of both GQ and Vogue. GQ noted their authenticity, while Vogue referred to them as “stylish heartthrobs”.
The trio have supported some of the most popular names in country, including Soul2Soul and Little Big Town, while also playing the UK’s biggest country festival C2C: Country to Country at the O2 Arena in March. This November and December, Midland will embark on their first headlining UK tour.